What is WIC?

The Women, Infants, and Children (WIC) Program helps keep your family healthy and strong by providing:

• Wholesome foods for pregnant women, new moms, infants and children under 5 years old.
• Breastfeeding support including help getting a breast pump.
• Individualized nutrition information and feeding tips for your family.
• Referrals to other community programs and health services.

Am I eligible for WIC?

To qualify for WIC in Wisconsin, you must:

• Live in Wisconsin.
• Make a certain amount of money.
• Need help with health, nutrition, or breastfeeding support.

And one of these must apply:

• You are pregnant now or had a baby in the past six months.
• You are providing your breastmilk to a WIC enrolled baby under 1 year of age.
• You care for a child younger than 5 years of age.

You may also qualify if your family is enrolled in FoodShare, Medicaid, or BadgerCare Plus. Children under 5 years old who are in foster or kinship care automatically qualify for WIC services. 

Not sure if you qualify?
Call 715-726-7903. A WIC staff member can check your eligibility over the phone.

How do I apply for WIC?

1. Schedule an appointment by calling 715-726-7903 or applying online. If you apply online, WIC staff will call you to set up your appointment.
2. Gather your documents: proof of address, identification for all applicants, and income or program participation.
3. Meet with WIC staff in person or by phone to complete your assessment. WIC staff will:
   • Check your documents.
   • Complete a short health screening (height, weight, and hemoglobin screening by pulse oximeter or small finger stick).
   • Talk with a Registered or Certified Dietitian about your nutrition needs and determine the best WIC foods for you.
4. Activate your eWIC card with loaded benefits and show you how to use your card. Benefits start right away with no waiting period.

When and where do I visit the clinic?

Clinic visits may be in person or virtual. Staff will explain what to expect at your appointment and answer questions.

Where can I shop with WIC?

You can use your eWIC card at any approved grocery stores and vendors in Wisconsin. These include the following stores in Chippewa County:

• Shadick’s Price Rite Foods, Bloomer
• KJ's Fresh Market, Cornell
• Hansen’s IGA, Stanley
• Family Fare, Chippewa Falls Bay Street
• Walmart, Lake Hallie location
• Walgreens, Chippewa Falls (formula products only)
• Festival Foods, Chippewa Falls

How do I use my WIC benefits?

• Download the Wisconsin MyWIC App from the Apple Store or Google Play to:
  • View your benefit balance.
  • Scan food items to check if they are WIC approved.
  • Find WIC stores near you.
  • Get WIC messages and alerts.
• Use the WIC Approved Foods booklet, available in English and Spanish.
• Watch the video below to learn more about shopping with WIC.